BOOKS
CHOSEN TO EXPAND PERSPECTIVE, STRENGTHEN LEADERSHIP, AND IMPROVE EXECUTION
Unlock the full year
We’ve released Q1…. The rest is reserved for subscribers.
"The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph"
by Ryan Holiday
Real estate is full of deal-killing obstacles, difficult clients, and market shifts that derail average agents but create opportunities for those who've trained themselves to see challenges differently. This stoic philosophy gives agents the mental resilience to turn setbacks into competitive advantages and maintain composure when deals get complicated.
“Influence: The Psychology of Persuasion"
by Robert B. Cialdini
Understanding the six principles of influence (reciprocity, commitment, social proof, authority, liking, and scarcity) is essential for top producers who need to build trust quickly, handle objections effectively, and guide clients through complex decisions. This research-backed framework elevates agents from order-takers to trusted advisors who ethically influence outcomes in their clients' best interests.
This book teaches agents to measure progress against their starting point rather than an arbitrary ideal, which is critical for maintaining motivation through the inevitable challenges of building a real estate business. High-producing agents who master this mindset avoid burnout and build sustainable long-term careers by celebrating wins rather than fixating on what's still missing.
by Dan Sullivan with Dr. Benjamin Hardy
"The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success" :
"Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire"
by Dan Martell
Top producers must learn to delegate and systematize their businesses to scale beyond being solo operators trapped in transactions. This book provides the framework for identifying your highest-value activities and building a team that multiplies your impact rather than just your workload.
"If you want to scale, you can't be the bottleneck. Every time you're the only person who can do something in your business, you've created a ceiling on your growth. The best entrepreneurs aren't the ones who can do everything—they're the ones who can teach everything and then get out of the way."
"Buy Back Your Time" by Dan Martell